IBM LET'S CREATE

LET'S CREATE

For the first time in more than a decade IBM launched their most significant brand initiative. "Let's Create" is a call to creators.  The developers, data scientists, CTO's and engineers working to make the world work better. This new brand platform was designed to help reinforce the company's focus on innovation and collaboration. 

I helped lead the social team in creating content that highlighted IBM technology and brought to life use cases that helped educate businesses on IBM's core capabilities as well as celebrating the people who creatively use IBM to drive change. We call them the New Creators.

With this campaign, I had the chance to take an iconic brand and evolve the design system through multiple evergreen social platforms and content pillars. Below are just a few examples. 

🏆 2023 Silver Effie / Brand Renaissance