WINDOWS 11 COMMERCIAL LAUNCH

EMPOWER POSSIBILITIES

Microsoft was preparing to launch Windows 11, their largest launch in years. I was tasked with the opportunity to lead and develop a creative concept for the global campaign's development and launch. 

In a world freshly embracing hybrid work environment and new ways of working, we needed to appeal to IT and business decision makers around the world and show them Windows 11 is their solution and can launch their hybrid businesses with ease.  

We chose to center on EMPOWERMENT. When you empower people with the right tools, anything can happen. IT and business leaders know all about this. They do it everyday. We created a testimonial campaign using our business customers as everyday heroes that empower.

Creative lead for: campaign video series, web & email design, social media and B2B.