LEXUS DSE SOCIAL

PLAYDATE

In conjunction with the December to Remember sales event, we recreated the feeling of being a kid again on Christmas morning with your new toys. Lexus organized the most epic playdate with two LC500 coupes and broadcasted it LIVE on Lexus Facebook and YouTube channels. It was a full 90 minute tire smoking, corner carving good time with the help of our drivers and teammates. 

We teamed up legendary racer Scott Pruett and drift pro Ryan Tuerck with two lucky Lexus fans for the day. Our pros weren't the only ones sleighing it in the LC500's. Our fans were able to learn some techniques for driving action of their own as well as getting to ride shotgun for the day all while wearing festive holiday onesies. 

After some instruction from the pros, the teams went head-to-head in three different competitions: grip, drift and then speed & style. What's even better, Lexus donated $200,000 in the winning team's name to Boys & Girls Clubs of America. Originally aired live, the full 90 minutes can still be viewed in all it's glory on the Lexus Facebook and YouTube channels as well as below.

#LexusPlaydate