THE RITZ-CARLTON, GRAND CAYMAN

ENTER SEVEN SOUTH AND NEVER RETURN THE SAME

Seven South is the largest, most exclusive, and most luxurious suite in the Caribbean—and it’s also one of its best-kept secrets. Most travelers and even guests are unaware that The Ritz-Carlton, Grand Cayman has a penthouse and suites perched atop the resort. We were tasked with raising awareness and to create a standalone sub-brand for Seven South. 

Capitalizing on the mystery that surrounds Seven South, we created a campaign that incorporates the unknown and exclusive nature of Seven South. Evoking an atmosphere without fully giving it away. Travel ads look the same so we wanted to be more provocative with our approach. Something to make you stop and want to know more leading you to feel like you’re discovering something new.

Seven South is not just a suite or even a second home; it's a destination unto itself.