LEXUS NATIONAL PARKING

PARKING HAS NEVER BEEN SO MOVING

Lexus is in the business of crafting memorable and amazing experiences in their vehicles. We saw a way to show we’re not just in driveways and valets—we’re also out exploring nature’s most amazing trails. The question was, how do you advertise to adventurous people? You don't. You know who adventurous people listen to? Adventurous people. The result: National Parking.

We partnered with influencer explorer photographers Aaron Brimhall and Alen Palander, gave them each a hybrid SUV (Lexus NX Hybrid and Lexus RX Hybrid respectively), and let them do what they do best—capture beautiful content in beautiful places. We let them do the talking. 

Our adventurers explored America's most iconic National Parks producing dynamic content including still photos, videos and original Instagram stories. Launched during America's National Park Week, this content ran on both of their channels, and the Lexus USA channels. 

#LexusNationalParking