LEXUS DSE SOCIAL

COUNTING DOWN THE MAGIC

A countdown during the holiday season to celebrate the final days of the Lexus December to Remember sales event. 

We created a series of Instagram posts chock-full of Lexus holiday magic. Just like an advent calendar, each day an Instagram video was posted marking the countdown. When users clicked on the video, the garage doors opened to reveal a bit of holiday magic from Lexus. 

Client:

LEXUS

Role:

Art Director

2016 will be here sooner than you think so help us put the finishing touches on 2015. #DecemberToRemember #countdown

Feeling a flurry of excitement for this time of year, or is that just us? #DecemberToRemember #countdown

Hey, 2016. Get here already. #DecemberToRemember #countdown

New Year's Eve plans throwing you for a loop? Been there. #DecemberToRemember #countdown

We're flippin' out over the holidays and we're not ashamed to say it. #DecemberToRemember #countdown

A little inspiration for handling whatever curves 2016 might throw at you. #DecemberToRemember #countdown

Lighten up. It's almost 2016! #DecemberToRemember #countdown

We tried to get this into the company Christmas party. Maybe next year. Or the year after. #DecemberToRemember #countdown

Let the resolutions begin! This looks like a nice place to start. #DecemberToRemember #countdown

[ Easter egg post ] Was your resolution to get a new Lexus in the new year? Hurry before it's too late. #DecemberToRemember