LEXUS DEALER STORIES
HOW DO YOU MAKE A CUSTOMER FEEL LIKE A GUEST?
Lexus is known for their Japanese craftsmanship of their vehicles. What isn't highlighted enough is that Lexus also creates guest experiences that form a special relationship that lasts longer than the vehicles themselves.
Dealer Stories was created for Lexus to highlight the lengths their dealers go to, to ensure their customers feel like a guest in their own home and treated like family. We asked dealers and customers to submit their experiences. We read over 300 stories and selected a few to kick off the series that encapsulates what the brand is about, people first.
Episodes in this series were created for Lexus social channels and to live on Lexus.com, part of their Curiosity brand campaign.
Dealer Stories:
McDevitt Family, Park Place Lexus Plano - Plano, TX
Soos Family, Northtown Lexus - Amherst, NY
