LEXUS SOCIAL DESIGN

LEXUS INSTAGRAM

Social platforms have become the go-to for sharing or to be inspired, and for brands often times it’s the first point of entry for most consumers to become familiar with the brand. With the unique focus on connection through video and imagery, Lexus can share their passions in fresh, inspiring ways with auto enthusiasts and car shoppers in relevant and immersive ways.

Using Instagram Stories as the medium, I designed content to be shared utilizing a variety of vehicle imagery and stories behind Lexus with visually compelling techniques to express the brand’s vehicles and personality along with a daily dose of aspiration.

Below are samples of work I’ve created for the Lexus organic social channel using collateral imagery, user generated content and imagery from social shoots.